Idea Searching for Design: How to Research and Develop Design Concepts (Basics Product Design 2nd Revised edition)
By: David Bramston (author)Paperback
The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention. The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.
David Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln, UK. YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.
Contents Introduction Chapter 1: Just Imagine If It Were Possible Absorb Thoughts Observations Student project Chapter 2: Thinking Differently Understanding Profiles Themes Student project Chapter 3: Explore Fun Materials Exploration Communication Student project Chapter 4: Sensory Perceptions Added values Emotions Conflicts Student project Chapter 5: Adopting the Responsibility Sustainability Tinkering Values Student project Chapter 6: Evolving the Reality Analysis Change Direction Student project Conclusion Glossary Further resources Index Acknowledgements and credits
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- ID: 9781472581969
2nd Revised edition
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