Identity and Strategy: How Individual Visions Enable the Design of a Market Strategy that Works
By: Olaf G. Rughase (author)Hardback
1 - 2 weeks availability
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making.
Foreword by Anne Sigismund Huff Resurrecting the Future of Strategy Consulting by Franz Liebl Preface; 1. Identity as a Blind Spot in Strategy Making; 2. What is Organizational Identity?; 3. Identity and Strategy - A Dynamic Framework for Connecting the Past with the Future; 4. The Impact of Desired Identities: What Does it Mean for Strategy Making in Practice?; 5. How to Evolve a Desired and Attainable Market Strategy: Designing a Strategy Making Process; 6. Designed Strategy Making in Practice: A Case Study; 7. The Impact of Identity: Lessons Learned; 8. Conclusions Bibliography.
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- ID: 9781845423100
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