Illustration: A Theoretical and Contextual Perspective (Required Reading Range)
By: Alan Male (author)Paperback
1 - 2 weeks availability
Successful, forward-thinking illustrators no longer operate the way many did and still do, as merely colouring-in technicians, receiving briefs that are heavily directed and prescribed regarding content and overall visual concept. Nowadays, illustrators need to be educated, socially and culturally aware communicators, having knowledge, understanding and insight regarding the context within which they are working, the subject matter that they are engaged with, and to be able professionals working within the parameters and needs of the market place and target audiences. They need to utilise a breadth of intellectual and practical skills some that might once be regarded as transferable from other disciplines, but are now considered essential if the illustrator has ambitions to transcend the basic role of commissioned hack. This book introduces the concept of the illustrator as a specialist or authority on a particular subject or as an originator of either fiction and/or non-fiction material. Examples include: effective and creative written communication and authorship, academic research, art direction and design management.
The book focuses on illustration, education and theory, in particular the latter stages of undergraduate development and post-graduate study and research: such as theoretical and intellectual processes, research and visual language. Definitions and philosophies of what illustration is are also featured, together with a relevant historical overview.
Alan Male is an illustrator, educator and writer. Since 1993 Alan has been head of the BA Illustration program at University College Falmouth, UK, and has lectured throughout the United States. A professional illustrator since 1973, Alan has worked nationally and internationally producing work for children's books, editorials, CDs, reference books, encyclopaedias and advertising. He has won several awards and has exhibited in London, Arizona, Denver and the Museum of American Illustration. He also has work in the New York State Museum's permanent collection.
Introduction: The Illustrator. Education: The Programme of Work - An overview; Developing a brief; Answering the brief; The conceptual process; Research; Drawing. The nature of imagery: Visual language; Visual metaphor; Pictorial truths; Aesthetics and non-aesthetics. The role of illustration: Documentation, reference and instruction; Commentary; Storytelling; Persuasion; Identity. Appendix: Glossary; Appendices; Notes & sketches; Index; Bibliography; Acknowledgements.
Number Of Pages:
- ID: 9782940373512
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2017 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36