This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinking process, not just of creation but from the basic essentials which are often overlooked. It explores the very foundations which underpin the choices made in creating an artwork: How is illustration used today? Who is the target audience? How is the image used to convey information? What is the message? Should it be created through truth or metaphor?
Packed with lively illustrations itself, Meeting the Brief looks at everything required to make informed decisions from gathering research and the relevance of media placement, to subject matter and the use of visual language. This educational guide guides the reader through his or her brief in detail, covering both the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too.
This is a key text for anyone wishing to make their living in this field.
Alan Male is an illustrator and writer, and a regular contributor to magazines and journals, UK.
Introduction What is Illustration? Influence and Significance The Future 1 History of Illustration Where has it come from? Time Line 2 A Working Art Where Illustration is seen Illustration and Industry Professional Practice Opportunities A Map of Contexts 3 Interpreting and Meeting a Brief An Introduction to Problem-solving and Process Identifying Needs Contextual Analysis Information Gathering and Research Strategies Acquiring reference Subject Matter Conceptualisation and Generating Ideas Realisation through Completion 4 A New Practice: Illustration and Research The Theorist-Practitioner The Research Project Authorship Glossary Appendix The Illustrator's Agent References Index