By: Andrew Hall (author)Paperback
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This broad introduction to illustration reveals the artistic, intellectual and organizational skills needed to practice as a freelance illustrator, and helps the reader navigate the specialist areas of its application. There is a practical introduction to image-making, covering ways of drawing, viewpoints and perspective, colour palettes and choice of media, along with an examination of how illustration communicates through metaphor, symbolism, wit, narrative, and more. Chapters devoted to editorial, publishing, corporate/advertising and the entertainment industry introduce the reader to the nature and function of different types of illustration, tracking the progress of real-life commissions and presenting a gallery of examples of contemporary work. The book also addresses practical considerations when setting up a working environment, from the design of the workspace - lighting, computer equipment and basic tools - to time management and collaborative working.
Andrew Hall is Subject Leader in Illustration on the BA Graphic Design course at Central Saint Martins College of Art & Design, London. After graduating in 1986, he worked as a freelance illustrator, then studied theatre design and worked as a theatre designer for five years.
1. Training to be an illustrator Introduction 06 / Developing your product: problem-solving processes 13 / Problem-solving in practice: Jessica Barlow's The Rake's Progress 16 2. The mechanics of visualizing Introduction 20 / Drawing 23 / Painting, printmaking and assemblage 30 / Traditions in depicting space 37 / Perspective 42 / Form, tone and light 46 / Composition 48 / Colour within the image 52 3. The mechanics of communication Introduction 58 / The communication process 60 / Thinking about you 61 / Creating the message 62 / Channel/medium 72 / Destination 74 4. The editorial brief Introduction 76 / Illustrating for the modern newspaper brief 80 / Illustrating for the modern magazine brief 88 / Illustrating for editorial on the web 94 5. The publishing brief Introduction 100 / Illustrating for the modern publishing brief 104 / Illustrating for the modern children's book brief 112 / Illustrating for the modern graphic novel brief 118 6. The corporate identity and the advertising brief Introduction 126 / Illustrating for the modern advertising agency 134 / Illustrating for the graphic design brief 142 7. The light entertainment industry brief Introduction 150 / Illustrating for the modern music brief 158 / Illustrating for the music video industry 166 / Illustrating for the gaming industry 172 8. Future pathways in illustration Introduction 182 / Ryu Itadani 183 / Roderick Mills 184 / Howard Read 186 / Russell Mills 188 / Neal Fox 190 / Josie Lynwode 191 / Andy Forshaw 192 / Debbie Cook 194 9. Working as an illustrator Introduction 198 / The single cycle of work 199 / Your business plan 200 / Studio Profile: James Joyce 204 / Studio Profile: Sergei Sviatchenko 210 / Studio Profile: Nobrow 216 Further reading 222 / Resources 223 / Useful addresses 224 / Index 225 / Picture credits 227 / Acknowledgements 228
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- ID: 9781856697101
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