Imagination (New edition)

Imagination (New edition)

By: Stephen Bayley (contributor)Paperback

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The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff, based in London, Hong Kong and New York, who practise a wide range of disciplines, from architecture, interiors, lighting and acoustics to graphics, film and digital media. Often dealing with high-profile theatrical events, Imagination's projects are sophisticated and highly orchestrated. This book features over 30 projects organized into thematic chapters reflecting their aims: to inform, entertain, inspire, persuade and amaze. Projects include the exhibition 'Dinosaurs' at the Natural History Museum, London (1992), the Talk and Journey zones at the Millennium Dome (1999), The Aurora Centre, Berlin (1998) and the Guinness Storehouse, Dublin (2000). An introduction by design critic Stephen Bayley assesses the significance of Imagination's approach to communication, while perspectives from Mike Davies of the Richard Rogers Partnership, Sean Perkins of North, architect Lorenzo Apicella, Ian Liddell of Buro Happold and J Mays, Vice President, Design, Ford Motor Company, provide insights into the work and culture of Imagination. An extensive interview with Gary Withers, illustrated with over 350 projects from the course of Imagination's history, further explains the evolution of this unique company.

About Author

Stephen Bayley was a founder of London's Design Museum and now works as a freelance writer and design consultant.


Introduction by Stephen Bayley - Chapter 1, Inform: Journey Zone; Dinosaurs; Experience; Something New; Ideas to Inform; Perspective by Sean Perkins - Chapter 2, Entertain: Schiphol Airport; Tate Modern launch; Guiness Storehouse; Sleeping Beauty Castle; Ideas to Entertain; Perspective by Ian Liddell - Chapter 3, Inspire: Lloyds' Tercentenary Celebrations; Aurora Centre; Imagination HQ; Talk Zone; Ideas to Inspire; Perspective by J Mays - Chapter 4, Persuade: Andersen consulting truck; Global Autoshow Programme; Ericsson stands; Coca-Cola advert; Ideas to Persuade; Perspective by Lorenzo Apicella - Chapter 5, Amaze: Portable structures; Castle Ashby Car launch; Millennium Central; VE Day celebrations; Ideas to Amaze; Perspective by Mike Davies - Chapter 6, Evolve: Perspective by Gary Withers; Chronology, 1977-2002 - Index

Product Details

  • ISBN13: 9780714843209
  • Format: Paperback
  • Number Of Pages: 208
  • ID: 9780714843209
  • ISBN10: 0714843202
  • edition: New edition

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