At its best, strategic planning for an export strategy combines learning from the past, exploring the future and coping with unpredictability. This handbook explains how the Commonwealth Secretariat helps countries develop national export strategies with a clear purpose, strategies that are action-oriented, and which recognise the interrelationship between technological, economic, social, political and cultural aspects of society. It will be useful for all government economic planners, particularly in developing countries, who are concerned to learn from experience in developing and implementing national export strategies as part of the drive for national economic development.
Isaac Njoroge is an adviser on export competitiveness in the Special Advisory Services Division of the Commonwealth Secretariat. He has worked with governments, the private sector and civil society organisations throughout the Commonwealth in formulating competitiveness strategies aimed at improving these countries' export performance.
Foreword Preface 1. The Concept of Strategy Introduction Competition A Common Theme The EXPORT Model 2. The NES Process The Need for an NES Key Features Implementing the Strategy 3. Technical Support and Strategy Development Introduction A 5-Step Process for Developing the Strategy 4. Country Experiences Background NES Stakeholder Feedback 5. Capacity Building Introduction Building Capacity through the NES Process 6. Change and Challenges Introduction Mobilising Drivers of Change Common Problems Key Lessons and Conclusions References Index