Impossible to Ignore: Creating Memorable Content to Influence Decisions
By
Carmen Simon (Author)
Hardback
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Description
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About the Author
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
More Details
- Contributor: Carmen Simon
- Imprint: McGraw-Hill Education
- ISBN13: 9781259584138
- Number of Pages: 288
- Packaged Dimensions: 165x236x25mm
- Packaged Weight: 549
- Format: Hardback
- Publisher: McGraw-Hill Education
- Release Date: 2016-05-16
- Binding: Hardback
- Biography: Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
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