Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. "Improve Your Global Business English" provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today's market place.
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com
Chapter - 00: Introduction;Chapter - 01: Writing English for global business;Chapter - 02: Why do we write in business?;Chapter - 03: Deciding your business writing objectives in the digital age;Chapter - 04: Common challenges in business English in a global workplace;Chapter - 05: How does writing in a global economy affect us all?;Chapter - 06: Writing e-mails;Chapter - 07: Making an impact;Chapter - 08: Using the global word power skills guide;Chapter - 09: Report writing;Chapter - 10: Writing agendas, notes and minutes of meetings;Chapter - 11: Personal and company promotion in the digital age;Chapter - 12: Using word power skills with social networking media;Chapter - 13: Quality matters;Chapter - 14: Writing tips for everyday business;Chapter - 15: The kaleidoscope effect - further perspectives for global business English
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- ID: 9780749466138
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
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