Improving the Performance of Sponsorship

Improving the Performance of Sponsorship

By: Ardi Kolah (author)Hardback

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Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers. It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.


Dynamics between sponsor and sponsor seeker; Anatomy of sponsorship strategy; Measurement theory and practice; Exploitation and promotion; New media sponsorship; Event sponsorship; Educational sponsorship; Community sponsorship; Cause-related branding and sponsorship; Ambush and vigilante marketing; Internal communication; Legal and accounting principles in sponsorship

Product Details

  • ISBN13: 9780750655378
  • Format: Hardback
  • Number Of Pages: 304
  • ID: 9780750655378
  • ISBN10: 0750655372

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