This important work by American historian Jeffrey Taylor, who spent the last two decades in Hungary and earned his PhD at Central European University in Budapest, serves to detail the nineteenth-century origin of the art market in a Central European nation as its economy was shifting from total dependence on agriculture to a mixed industrial/agricultural model during the Industrial Revolution. The creation of the Austro-Hungarian Monarchy in 1867 provided Hungary with a measure of equality with Austria, initiating a period when the social and cultural development of Hungary and its newly emerging professional and merchant classes provided a new marketplace, which while bourgeois in nature nevertheless brought "art" to a greater portion of the population. Taylor provides us with a fascinating history, beginning in eighteen hundred, of the art market of Hungary, of the rise of modernism and its conflict with traditional elements.
Jeffrey Taylor is Assistant Professor of Arts Management, Purchase College, State University of New York
Contents: List of Figures Acknowledgments Introduction: The Art Market and Its Models "Secession" in a Hungarian context? A Working Definition of Modernism Chapter 1: An Art Market Develops in a Provincial Capital of the Habsburg Empire and Becomes the Center of the Hungarian Art World Artaria as the Model for the Central European Art Dealer The Early Art Market in Pest The Establishment of the Pesti Muegylet The First Exhibitions of the Muegylet Jacopo Marastoni's Reign over the Art Market in the 1840s and 50s Struggles within the Pesti Muegylet over Hungarian-ness Chapter 2: The QuickRise and Sudden Irrelevance of the Salon System The Struggle of the Hungarian Artist The Formation of the OMKT The First OMKT exhibition The OMKT's Structure The First Mucsarnok The OMKT Catalogues The Economics of Painting during the OMKT's Monopoly The Independent Jury and Kezdi-Kovacs' Consolidation of Power The Increasing Irrelevance OMKT Chapter 3: The Nemzeti Szalon Shatters the OMKT's Monopoly The Crisis Years of the 1890s The Establishment of the Nemzeti Szalon First Exhibitions in Budapest and the Countryside Other Revolts: Hollosy School/Nagybanya, Thorma's Martyrs of Arad, the 1900 Salon des Refuses How the Hock Affair Defined the Future of the Art Market The Golden Age of the Nemzeti Szalon under Ernst The New Building on Erzsebet ter The Revolt of the Artist Proletariat under Kezdi-Kovacs The M.I.E.N.K. The Consolidation of Power by Kezdi-Kovacs Chapter 4: Galleries Arise as the New Model of Commerce Galleries in the Late Nineteenth Century The Urania The Eggenberger Self-Staged Exhibitions The KEVE The Salon des Refuses of 1908 Printing in the Later Nineteenth Century The Konyves Kalman Szalon and Rippl-Ronai's Auction The Muveszhaz and the Role of Miklos Rozsa The Ernst Muzeum Conclusion: Returning to the Question of the Hungarian "Secession" Bibliography Appendix: Analysis of Producers, and Market Capacity Total Number of Works Exhibited in a Year Number of Works Exhibited at Each Exhibition Index of Names, Places, Movements, and Institutions Endnotes