In the Shadow of the Dragon: The Global Expansion of Chinese Companies - And How it Will Change Business Forever

In the Shadow of the Dragon: The Global Expansion of Chinese Companies - And How it Will Change Business Forever

By: Abraham Lu (author), Winter Nie (author), William Dowel (author)Hardback

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The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy - and are emerging as powerhouse multinationals. "In the Shadow of the Dragon" is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: profiles of key players; insights into subtle yet powerful strategies used to gain market dominance; an understanding of the Chinese approach to going global; analysis of the Chinese way of innovation; and advice on competing head-to-head or forming alliances with Chinese partners. Part primer, part survival guide, "In the Shadow of the Dragon" is the first book to lay bare the challenges looming ahead.

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About Author

WINTER NIE is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland. WILLIAM DOWELL is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.


CONTENTS Preface 1 No Longer a Shrinking Violet 2 Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism on Both Sides of the Pacific 3 Huawei: Technology Dictates, but Politics Still Counts 4 TCL Takes Over Thomson: Li Dongsheng's Normandy 5 Lenovo: IBM Lends a Hand 6 Kangnai, Haili, and Li Ning: Moving Up the Value Chain 7 CHINT Switches on China's Electricity 8 Ping An Brings Modern Finance to China 9 Han's Laser: Creating New Markets 10 Cracking the American Retail Market: Who Is Haier? 11 China Moves Ahead on Clean Energy 12 All Roads Lead to Innovation 13 The Implications for China and the Rest of the World Index

Product Details

  • publication date: 01/06/2012
  • ISBN13: 9780814431702
  • Format: Hardback
  • Number Of Pages: 304
  • ID: 9780814431702
  • weight: 1
  • ISBN10: 0814431704

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