Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle (1st ed. 2015)
By: Laurent Lecamp (author), Jonas Hoffmann (author)Hardback
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In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Jonas Hoffmann, PhD, is Professor of Luxury Strategy at SKEMA Business School. An expert in innovation and emerging markets, he consults and give executive training regularly in Europe, China and the United States. He is a regular keynote speaker at international luxury summits and has published with Palgrave the books 'Global Luxury Trends', 'Luxury Strategy in Action' and 'Sustainable Innovation Strategy'.Laurent Lecamp is the co-founder of successful luxury companies in the watch making/accessories industry which have been awarded for creativity, design and innovation. He was one of the very youngest CEOs in the Swiss Watchmaking Industry with the Cyrus brand. He is an influential advocate for independent luxury players and regularly invited for international conferences. He is currently Executive Vice President Sales at Carl F. Bucherer.
IntroductionChapter 1. Luxury Landscape: Challenges and Opportunities for IndependentsChapter 2. Last chance for Knysna: InnovationChapter 3. Back to the rootsChapter 4. Code BreakersChapter 5. Eagle in the AquariumChapter 6. Game ChangersChapter 7. Applying the BA2RE (R) luxury strategy approach to the creation and development of Encelade-1789Epilogue
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- ID: 9781137481443
1st ed. 2015
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