India by Design: The Pursuit of Luxury and Fashion

India by Design: The Pursuit of Luxury and Fashion

By: Michael Boroian (author), Alix de Poix (author)Hardback

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A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

About Author

Michael Boroian is the Managing Partner of Sterling International, an executive search firm specializing in Luxury Goods & Fashion which he founded in 2001 and with offices in Paris, Milan, New York and Brussels. For three years prior he was with TMP Worldwide Executive Search in Paris where he was Partner and Practice Leader for the Fashion, Retail & Luxury Goods sector for the firm s 13 offices in Europe. Earlier career positions were with Hermes as Executive Vice President & Chief Operating Officer for the American subsidiary, and as Director of Development & Marketing with Sonia Rykiel. A member of the French-American Foundation and on Baccarat s Board of Directors, Michael is recognized in Europe as one of the leading executive search consultants in luxury and fashion. He has an MBA from DePaul University. Alix de Poix s professional career has been a mix of consulting and high-level human resources positions both at national and international levels. In 1994, she joined Heidrick & Struggles, where she was in charge of the luxury practice worldwide and as a Senior Partner, her work in executive search covered a wide range of executive and non-executive directors appointments, from small entrepreneurial or family businesses to global listed corporations. Alix now runs her own executive coaching and consulting company for family businesses as well as listed firms throughout the world. Alix has a Master of Economics from Paris University and an MBA from INSEAD.


Foreword. Preface. Acknowledgments. List of Tables and Figures. List of Photographs. Part I: Overview. Chapter 1: Defining Luxury and Fashion. Chapter 2: Framework and Context of Luxury in India. Chapter 3: Demographics, Economy, Spending Habits, and Purchasing Power. Chapter 4: Cultural Issues and Specificities of the Indian Market. Part II: The Indian Consumer. Chapter 5: Consumer Differences Between Cities. Chapter 6: Indian Views on Luxury. Part III: Market Potential. Chapter 7: Mapping Fashion and Luxury Brands in India. Chapter 8: Retail and Distribution Issues. Chapter 9: Human Resources Issues and Practices. Chapter 10: Fashion Education in India. Part IV: The Indian Designer. Chapter 11: Designer Market Structures. Chapter 12: Designers. Part V: Conclusion. Chapter 13: Where Are Indian Luxury and Fashion Going? Chapter 14: Case Studies. Appendix I: How-to Guide for Brands Entering the Market. Glossary. Bibliography. Index.

Product Details

  • ISBN13: 9780470823965
  • Format: Hardback
  • Number Of Pages: 400
  • ID: 9780470823965
  • weight: 734
  • ISBN10: 0470823968

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
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