Indian Popular Cinema: Industry, Ideology and Consciousness (Popular Culture S.)
By: Manjunath Pendakur (author)Paperback
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This book is an exploration of the masala film. This popular cinema has dominated mass culture in India ever since its origins and has remarkable popularity with South Asians living outside India as well. To understand the interrelationship between the industrial and the ideological, the political economy of the film industry in India is examined and combined with a cultural analysis of popular cinema. Specifically, the author looks at the industrial organization and structure in which the world's largest film industry turns out nearly 800 features films a year and the public and private forces that shape the structural conditions in which films are consumed and produced. Also discussed are policies related to production, exhibition, and distribution of films in India and abroad; the impact of new technologies; censorship and funding; consumption and popularity; and narrative strategies and cinematic devices.
INDIAN POPULAR CINEMA: MAPPING THE CONTOURS. IN THE THROES OF CHANGE: EXHIBITION, PRODUCTION AND DISTRIBUTION. Exhibition. Production. Distribution. Global Markets. Ancillary Markets. Between Film and Television: Shifting Axis. Underworld Dons and Racketeers. SHIFTING CURRENTS: STATE AND CINEMA. National Film Development Corporation. Importation of Films. Relaxation of Imports. Politics of Censorship. Self-Regulation and Internal Battles. State Governments and the Film Industry. MASALA FILM: AESTHETICS AND POLITICS. Popular Cinema as a Sociocultural Force. Popular Cinema and Politics. Storytelling. Hybridity. An Indian Aesthetic? Middle Cinema. FILM MUSIC: PLEASURE AND POPULARITY. Film Music Industry. Aesthetic of the Song. Major Types of Songs. Romance. Hybrid Music and National Consciousness. Background Score. SEXUALITY: REPRESSION AND VOYEURISTIC EXCESS. Sexuality and Ideology. Female Sensuality. Romance and Sex. Dominant Patterns of Male-Female Relationships. Sex as Box Office "Ingredient". Rain Sequences. Institutional Response. SNAKE MOVIES: MYTH AND SEXUALITY. Genre Characteristics of Snake Movies. Myth and Sexuality. Nagina: A Close Analysis. Nagamandala: A Close Analysis. References. Author Index. Subject Index.
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- ID: 9781572735019
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