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An examination of the differences between collectivists (those who view themselves primarily as part of a whole, and who are motivated by the norms and duties imposed by the collective entity) and individualists (those who are motivated by their own preferences and needs).
Introduction - two constructs; individualism and collectivism in philosophy and the social sciences; attributes of individualism and collectivism; antecedents and geographic distribution of individualism and collectivism; consequences of individualism and collectivism; applications - training people to work well together; evaluation of individualism and collectivism.
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- ID: 9780813318509
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