Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
Alexander H.J. Otgaar, Leo van den Berg, Christian Berger and Rachel Xiang Feng all at Erasmus University, Netherlands
Contents: Industrial tourism development in cities: towards a framework; Autostadt, Wolfsburg; Industrial tourism in Cologne; Industrial tourism in the Pays de la Loire region; Industrial tourism in Turin; Industrial tourism in Shanghai; Industrial tourism in Rotterdam; Conclusions and recommendations; Index.
Number Of Pages:
- ID: 9781409402206
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