Stand out in a sea of "average" and start achieving your goals
Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands - and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people - and how to leverage those relationships where it counts.
Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be.
Master the art of communication and build rapport
Raise your profile and manage your reputation
Develop strategic relationships and grow your network
Become the trusted go-to person in your field
If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.
Warren Cass (www.warrencass.com) is a speaker, author and entrepreneur. He is a man on a mission to help people connect, innovate & evolve. His speaking draws largely on his experience of running the leading business community, Business Scene who have supported thousands of entrepreneurs & business owners across the UK since 2006. His clients include - Bupa; Santander; Telegraph; O2; IBD; Regus & Elite Living. Warren is straight talking with a no nonsense style of speaking. He has run over 1000 networking events and has been speaking over the last 10 years on the subject of building influence. He is an entrepreneur with 25 years of running his own businesses; he has experienced huge success and has learnt valuable insights from any mistakes.. All of these lessons and stories are shared when he speaks... Always from the heart!
Acknowledgements xiii Introduction xv 1. What Is Influence? 1 Influence in a Changing World 8 Setting Objectives for Influence 14 The Principles of Influence 17 2. P Is for People - Who do you know and, more importantly, who knows you? 19 Your Network 20 The Law of Reciprocity 24 Becoming a Connector 26 Credibility by Association 31 Identifying and Approaching Influencers 38 The Power of Partnerships 43 Creating Advocacy 47 Become a Student of People - Start with You 52 3. I Is for Image 57 Dress to Impress 59 Colours That Influence 65 Reputation Matters 70 Your Image Online 75 The Importance of Social Proof 83 4. C Is for Communication 91 Effective Communication Starts with Good Intuition 95 It's Not What You Say It's How You Say It 96 Actually, it's Also What You Say . . . And What You Do! 110 Words That Influence 143 5. K Is for Knowledge 161 Demonstrating Expertise 162 Let's Start with Publishing 165 Influence by Public Speaking 202 Using PR to Grow Your Influence 213 6. Y Is for You - The Qualities of Influencers 217 Effective Influencers Are Authentic 219 Effective Influencers Think About the Future 220 Effective Influencers Leverage Technology 221 Effective Influencers Are Courageous 221 Effective Influencers Are Great Communicators 222 Effective Influencers Have Integrity 223 Effective Influencers Show Humility 224 Effective Influencers Are Focused 224 Effective Influencers Are Prepared 225 Effective Influencers Are Confident 226 Effective Influencers Are Inspirational 227 Effective Influencers Are Passionate 227 Effective Influencers Are Resilient 228 Effective Influencers Are Connected 229 Effective Influencers Are Decisive 230 Effective Influencers Adapt 231 Effective Influencers Are Charismatic 231 Effective Influencers Are Generous 232 Effective Influencers Have Good Intuition 233 Effective Influencers Are Persistent 234 Effective Influencers Are Disciplined 235 Effective Influencers Are Accountable 235 Effective Influencers Are Visionaries 236 Effective Influencers Are Positive 237 Effective Influencers Are Great with Other People 238 Effective Influencers Are Open Minded 238 Effective Influencers Reciprocate 239 Effective Influencers Understand Everything in This Book 240 Index 241