The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand.
Measure the most impact that content has on your overall marketing strategy * Find influencers: it's not just a numbers game or a 'who's who' of social media * Engage with influencers once you've found them * Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.
Introduction 1 Part I: Getting Started with Influencer Marketing 5 Chapter 1: Influencer Marketing 101 7 Chapter 2: Digging Deeper into Influencer Marketing 25 Part II: Identifying Influencers 39 Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41 Chapter 4: The New Rules of Engagement 51 Chapter 5: Outsourcing Influencer Marketing 65 Part III: The Main Platforms for Influencer Marketing 71 Chapter 6: Blog Influencers 73 Chapter 7: Instagram Influencers 89 Chapter 8: Twitter Influencers 103 Chapter 9: Facebook Influencers 117 Chapter 10: Pinterest Influencers 127 Chapter 11: Video Influencers 139 Part IV: Measuring Your Success 153 Chapter 12: Meeting Metrics 155 Chapter 13: Integrating Influencer Marketing with Your Sales Funnel 167 Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175 Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185 Part V: Creating Stellar Influencer Marketing Campaigns 193 Chapter 16: The Six Secrets to Influencer Marketing Success 195 Chapter 17: Putting It All Together 207 Chapter 18: Five Pros Doing It Right 215 Part VI: The Part of Tens 225 Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227 Chapter 20: Ten Online Resources for Influencer Marketing Information 237 Appendix: Federal Trade Commission Guidelines 243 Index 249