Recent research in information and document design explores research by presenting reports of actual research studies in information and document design. It specifically reports on ten studies in the areas of marketing communication (part one), functional communication (part two) and online communication (part three). An introduction places the research into a broader context and explores the different research traditions in the field. This publication is intended for researchers, who consider the different areas of study in information and document design and the different research traditions. The book is also interesting for professors and students in information and document design and related fields: it will serve as a guide in discussions during seminars on research on information and document design. Experienced practicing professionals in the field, who want to keep abreast of current developments in the field and should be prepared for upcoming ones, will benefit from this publication too.
1. Acknowledgements; 2. Preface; 3. Introduction: Current challenges of research in information design and document design (by Carliner, Saul); 4. I. Recent Research on Marketing Communication; 5. Branding and relationship communications: The evolution of utility bills in the UK (by Delin, Judy); 6. Job advertisements in the Dutch mental health care sector: Preferences of potential applicants (by Rooy, Lonneke van); 7. II. Recent Research on Functional Communication; 8. Distance education and the transformation of foreign language learning: Issues and challenges (by Castillo, Jenny); 9. Differences between Germany and the Netherlands in patient package leaflets for Ibuprofen 400 tablets and consequences for adequate drug use (by Gerritsen, Marinel); 10. The Scarier, the better?: Effects of adding images to verbal warnings on cigarette packages (by Jansen, Carel); 11. Reading and expertise: The impact of connectives on text comprehension in the financial field (by Roebben, Nicolas); 12. III. Recent Research on Online Communication; 13. Developing an e-mail analysis tool for writing research (by Edwards, Kirstie); 14. Explicitness in interactive e-commerce communication (by Laine, Paivo); 15. Definition in natural language between cognitive interactionism and conceptual integration (by Sambre, Paul); 16. Between customer and computer: Discursive effects of the use of computers in telephone complaints (by Schnieders, Guido); 17. Index
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