Liz Orna's original Practical Information Policies has become a standard text which has helped information managers in many countries to take productive action in their own environment: to get a job they wanted, carry through an information audit, make a successful business case for an information policy, or formulate an information strategy. This book is designed specially for students preparing to enter the information professions; working professionals in other fields, whose job includes an information-management element; and senior managers from other specialisms who have overall responsibilities for information activities. Information Strategy in Practice provides, in brief and practical form, and informal style: a reliable account of the key processes involved in developing organizational information policy and strategy, with realistic suggestions on carrying them through, drawn from actual practice a sound framework of the ideas underlying the practice recommended, which readers can relate to their own context advice from experience about dealing with the kind of problems that often beset information-strategy development, and about getting the best from the process.
Elizabeth Orna has many years of experience as an information manager and, since 1979, as an information consultant. She lectures internationally on information management and information presentation, and has pioneered original research on managing 'information products' - the essential but neglected means by which knowledge is transmitted from one human mind to another. Her books include Practical Information Policies (Gower, 1999) and Information Management in Museums (with Charles Pettitt, Gower, 1998).
Contents: Before we begin ...; Introduction; Establishing the ground; Information auditing: from initial analysis to doing the audit; Information auditing: interpreting and presenting the findings; From information audit to information policy; Developing and using an information strategy; Thinking allowed! Ideas and arguments; Practical advice on dealing with problems on the way; Index.
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- ID: 9780566085796
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