In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Professor Pervaiz is Director of Postgraduate Studies at the School of Business, Monash University Malaysia, where he teaches and researches in the management of innovation. Charlie Shepherd is Head of Enterprise Process Improvement & 6-Sigma at Raytheon Systems Limited
PART 1: Understanding Innovation and Creativity Chapter 1: Innovation in context Chapter 2: Creativity and innovation PART 2: Strategic Focus -- Setting a Direction Chapter 3: Strategy and innovation Chapter 4: Technology strategy PART 3: Structure for New Product Development -- Frameworks Chapter 5: Innovation process management Chapter 6: Optimising innovation decision-making and portfolio management Chapter 7: Innovation performance measurement PART 4: Aligning People -- Culture and Structure Chapter 8: People, leadership and structure for innovation Chapter 9: Culture and climate for innovation Chapter 10: Innovation in a global world PART 5: Execution Within a Structured Development Process Chapter 11: Market learning Chapter 12: Design and manufacture for innovation Chapter 13: Supply chain management and innovation Chapter 14: Knowledge management and learning for innovation
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- ID: 9780273683766
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