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This text provides an overview of management and motivation techniques. It advises on using innovation in management styles and assesses those techniques that can improve business performance. It analyzes how "innovative" can mean a multitude of things in different environments and approaches each issue by looking at how to solve problems encountered. It includes case studies of national and multinational companies, and a summary of applied management techniques. It is designed for senior and middle management in industry.
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- ID: 9780273600251
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