The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative.
The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth.
This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
Edited by Damian Hine, Senior Lecturer, UQ Business School, University of Queensland, Australia and David Carson, Professor of Marketing, School of Marketing, Entrepreneurship and Strategy, University of Ulster, UK
Contents: 1. Introduction Damian Hine and David Carson 2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives Audrey Gilmore and David Carson 3. `If a Picture Paint a Thousand Words' - Reaching Beyond the Traditional for Alternative Insights Andrew McAuley 4. Qualitative Methodologies for Enterprise Research Audrey Gilmore and David Carson 5. Quantitative Methodological Considerations Robert G. Schwartz, Nancy J. Birch and Richard D. Teach 6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis Nicole Coviello and Hugh Munro 7. Convergent Interviewing: A Starting Methodology for Enterprise Research Programs Sally Rao and Chad Perry 8. Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and Enterprise Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine 9. Action Research for Enterprise Research Chad Perry and Sally Rao 10. Case Research About Enterprises Robyn Stokes and Chad Perry 11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology Industry Damian Hine 12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEs Asko Miettinen and Damian Hine 13. Marketing Research for Isolated SMEs Mary F. Hazeldine and Morgan P. Miles 14. Understanding Small Business Enterprise Networking: A Qualitative Case Approach Steve Rocks, David Carson and Audrey Gilmore 15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus Groups David A. Kirby 16. A Re-visit to the Contextual Stepwise Approach for Small Firm Research Wai-sum Siu 17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: Pertex Helge Helmersson and Jan Mattsson 18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research - Description and Evaluation on the Basis of an Australian-German Research Project Susanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine 19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro Perspective Rachel Parker 20. Conclusion: Maintaining the Innovative Momentum Damian Hine and David Carson Index