The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. This book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques.These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches, to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
Contents:1. IntroductionDamian Hine and David Carson2. Teaching and Research in Small Business Enterprise Marketing: A Critique and Some AlternativesAudrey Gilmore and David Carson 3. 'If a Picture Paint a Thousand Words' - Reaching Beyond the Traditional for Alternative Insights Andrew McAuley4. Qualitative Methodologies for Enterprise Research Audrey Gilmore and David Carson5. Quantitative Methodological Considerations Robert G. Schwartz, Nancy J. Birch and Richard D. Teach6. Integrating Qualitative and Quantitative Techniques in Entrepreneurship Research: An Illustration of Network Analysis Nicole Coviello and Hugh Munro7. Convergent Interviewing: A Starting Methodology for Enterprise Research ProgramsSally Rao and Chad Perry8. Case and iCase: Facilitating Case Survey Methods for Creating Research and Teaching Synergies in Innovation and Enterprise Lars Bengtsson, Rikard Larsson, Andrew Griffiths and Damian Hine9. Action Research for Enterprise Research Chad Perry and Sally Rao10. Case Research About Enterprises Robyn Stokes and Chad Perry11. Change in a Dynamic Climate: A Single Longitudinal Case Study in a High Technology IndustryDamian Hine12. Issues in Cross-national Comparisons Applied to Building Theory on Informal Innovation in SMEsAsko Miettinen and Damian Hine13. Marketing Research for Isolated SMEsMary F. Hazeldine and Morgan P. Miles14. Understanding Small Business Enterprise Networking: A Qualitative Case Approach Steve Rocks, David Carson and Audrey Gilmore 15. The Contextual Stepwise Approach to Enterprise Research and the Use of Undisguised Stories and Focus GroupsDavid A. Kirby16. A Re-visit to the Contextual Stepwise Approach for Small Firm ResearchWai-sum Siu17. Exploring Fast-track Entrepreneurial Thinking by a Novel Text-analytic Method: PertexHelge Helmersson and Jan Mattsson18. The Application of Leximancer, a Relational Content Analytical Tool in Enterprise Research - Description and Evaluation on the Basis of an Australian-German Research Project Susanne Royer, Martins Bumbieris, Ellen Kittel-Wegner and Damian Hine19. Innovative Methodologies in Enterprise Research: Tackling the Question of the Role of the State from a Macro and Micro PerspectiveRachel Parker20. Conclusion: Maintaining the Innovative Momentum Damian Hine and David CarsonIndex
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