Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.
The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com).
Subject areas covered include:
UK magazine publishing today
changing business models
originating and managing creative content
magazine writing and design
circulation sales and advertising
distribution and marketing
the magazine in the digital age.
There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary.
Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
David Stam was a Director of IPC Media for eleven years. He is now is a guest lecturer and member of the Publishing Industry Advisory Board at Oxford Brookes University. He also works as a consultant to a number of blue chip magazine publishers including The Spectator, TSL Education and The Economist. Andrew Scott is a Senior Tutor at Harlow College delivering Business of Magazines modules to journalism students. He is also a Programme Co-ordinator at City University.
Introduction 1. A short history of British magazine publishing Christine Stam Diana: magazines, her celebrity and its lasting impact on an industry Leander Reeves 2. Magazine publishing in the UK today Andrew Scott 3. Changing business models in the magazine world David Stam 4. Editorial - originating and managing creative content Richard Sharpe What is a magazine? Andrew Calcutt 5. Designing and writing for magazines Richard Sharpe 6. Magazine distribution, sales and marketing David Stam 7. The science of advertisement sales Andrew Scott 8. Publishing in the digital age Jim Bilton