Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving

Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving

By: Eugene Fitzgerald (author), Andreas Wankerl (author), Carl Schramm (author)Hardback

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This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research-> development-> product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.


Guide to the Reader; The Innovation Crisis; Inside Real Innovation; How to Innovate; Characteristics of Fundamental Innovation; Experiences inside Real Innovation; Implications of a Restructuring Innovation System; The Individual Innovator; The Free-Market Investor; Building a New Innovation System - The Research and Education Side; Universities; Research Mission and Innovation; Education Mission and Innovation; Government.

Product Details

  • ISBN13: 9789814327985
  • Format: Hardback
  • Number Of Pages: 248
  • ID: 9789814327985
  • ISBN10: 9814327980

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