Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge

Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge

By: Geoffrey A. Moore (author)Paperback

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Description

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

Product Details

  • ISBN13: 9781900961585
  • Format: Paperback
  • Number Of Pages: 262
  • ID: 9781900961585
  • weight: 410
  • ISBN10: 190096158X

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
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