Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

By: Geoffrey A. Moore (author)Paperback

1 - 2 weeks availability

Description

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

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Product Details

  • publication date: 01/01/1998
  • ISBN13: 9781900961585
  • Format: Paperback
  • Number Of Pages: 256
  • ID: 9781900961585
  • weight: 410
  • ISBN10: 190096158X

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  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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