This book provides an effective methodology and an essential tool so that entrepreneurs, managers and business leaders can nurture innovative behaviour in the workplace by effectively managing its three essential dimensions: people, the business organisation and motivation. It then goes on to show how the three factors, Insight (for understanding and appreciating new ideas), Sex (the differential factor between men and women when it comes to innovation) and Passion (the ambition and courage needed to create new strategies) all play a role on the path to innovation.
Silvia Leal PhD, is the academic director of Innovation and Technology Programmes at IE Business School. She currently advises the European Commission on the deployment of the Digital Agenda and training new leaders, and her work has been quoted in international media such as Forbes. Jorge Urrea Filgueira is a consultant and associate professor at IE Business School, and an expert in Personal and Professional Development.