How do people make decisions? How can we help people make better decisions? How can we best study the processes of decision making? The growing field of behavioral decision research, which seeks to link observed decision behavior to underlying psychological mechanisms, may provide the answers to these questions. The volume is based on a recent conference held to honor the work and memory of the late Hillel J. Einhorn, a pioneering scholar in behavioral decision research. Composed of contributions by leading researchers, " Insights in Decision Making" provides a state-of-the-art image of work in this field. The range of topics covered includes conceptual and technical issues the bridge the gap between theory and the practical concern of improving decision making, difficulties in statistical thinking, experimental studies of processes of judgment and choice, and the emergence of new paradigms for studying decision behavior. Providing many avenues for future research, "Insights in Decision Making" will be essential reading for students of the psychology of decision making and will prove valuable to readers in psychology, economics, statistics, and management.
Robin M. Hogarth is the Wallace W. Booth Professor of Behavioral Science at the University of Chicago Graduate School of Business and is the director of the Center for Decision Research. He is coeditor of "Rational Choice" and author of" Judgement and Choice."
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