Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.
Klaus-Dieter Gronwald is lecturer and author with teaching experiences in Enterprise Systems, Global Sourcing, Cross Cultural Competencies and Essentials of Business Management at Lucerne University of Applied Sciences and Arts Switzerland, University of Applied Sciences and Arts Northwestern Switzerland and CityUniversity of Seattle. He was head of SAP's global university liaison program and senior executive at two India based global service providers, responsible for their European Enterprise Application Services Division with ten years experience in the development of new global sourcing strategies and advanced shared services models for IT- and engineering services in virtual teams with the focus on cross-cultural understanding. He graduated from Leibniz University of Hannover Germany with a Masters and Ph.D. in Physics.
Introduction.- Role Based Business Simulation.- Preparation and initiation.- Development and implementation of an ERP strategy.- Game Round 1 - Supply Chain not optimized.- Development and implementation of a SCM strategy.- Game Round 2.- Development and implementation of a CRM strategy.- Game Round 3 - CRM-SCM integration.- Business Intelligence and Big Data Analytics.- Game Round 4 - CRM-Big Data integration.- Part II - Theoretical Background.- ERP - Enterprise Resource Planning.- SCM - Supply Chain Management.- CRM - Customer Relationship Management.- BI - Business Intelligence.- Big Data Analytics.- Part III - Simulation Information Material.- Post-Merger Initial Situation - Alpha Beer.- Post-Merger Initial Situation - Green Beer.- Post-Merger Initial Situation - Royal Beer.- Post-Merger Initial Situation - Wild Horse Beer.- Freight and Distribution Logistics.- kdibis.com.- Part IV - Appendix.- Index.