Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud

Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud

By: Amy Vetter (author)Hardback

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Stop crunching numbers and start truly serving your clients Integrative Advisory Services is the CPA, accounting professional and bookkeeper's guide to the future. As technology paves the way for increased self-reliance and DIY financial services, much of the traditional data entry tasks of accounting professionals and bookkeepers will be reduced. Yet, nothing can replace the human side of the client-advisor experience and the desire to improve your clients' businesses with financial information. Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection. Rather than simply reporting data, today's accounting professionals have an opportunity to take a much more active role in their clients' business by analyzing the story behind the numbers, understanding both operations and finance, and guiding the client toward the outcomes they need. Creating an ongoing relationship throughout the year allows you to be proactive rather than reactive, and help your client's business at a holistic level. Your business owner and CEO clients can get the numbers from the computer too but, they come to you for personalized advice, explanations, and guidance based on their unique situation and financial needs. This book shows you how to take on more of an advisory role and become a critical component of your client's success. Spend less time crunching numbers and more time advising clients Become an integral part of the client's decision-making process Provide real value by clearly communicating financial data analysis Become the strategic partner your client cannot do without Cloud technology, machine learning, and artificial intelligence are not the death knell for financial advisors; in fact, they're the opposite they do the number crunching for you, leaving you more time to provide the personal guidance that no computer could. As the financial advisory industry evolves, Integrative Advisory Services is your real-world guide to adapting and thriving.

About Author

AMY VETTER, CPA, CITP, CGMA, has held many executive positions and leadership roles in the accounting technology industry overseeing customer, sales, education and marketing programs both nationally and internationally. Amy also has experience running multiple client accounting practices, including her own companies and as a partner in a CPA firm. Vetter is an advocate and evangelist for the accounting profession and entrepreneurship. She has inspired thousands of accountants and small business owners as a keynote speaker on business, financial, technology, and work-life balance topics. Vetter has been recognized as one of the Most Powerful Women in Accounting by CPA Practice Advisor, one of the Top 100 Most Influential People by Accounting Today, and was previously selected as one of the outstanding 40 under 40 by CPA Technology Advisor.


Preface v Acknowledgments vi Introduction vii Chapter 1 History of the Accounting Profession: From Compliance to Advisory 1 Technology and Humans 3 Looking Back on Accounting 5 Reaching for the Cloud 10 Humanity versus Machine 12 New Opportunities Abound 13 Where Does Your Business Go from Here? 15 Summary 17 Endnotes 18 Chapter 2 Bringing the Human Side to Technology 19 The Old Way of Data Flowing versus the New Way 21 What CEOs Want from Their CFOs 23 Choosing Your Vertical Industry Niche 25 Steps to Create Your Cloud Platform 34 The Cherished Advisor Journey 39 Summary 43 Endnotes 43 Chapter 3 The Cherished Advisor: The Transformation Journey beyond the Technology 45 Documenting the Business Processes 47 Obtaining Needed Technical and Business Skills 55 New Staffing Model 60 Pricing and Packaging 66 Summary 70 Endnotes 70 Chapter 4 Strategies for Marketing Your New Advisory Experience 71 How Do You Want to Design the Client Experience? 73 Building an Overall Architecture 74 Creating and Implementing a Marketing Strategy 81 Online Marketing 87 Networking 97 Referrals 98 Summary 99 Endnotes 99 Chapter 5 Creating a Successful Sales Model and Client Onboarding Process 100 The Science of the Sale 101 The Simple Sales Process 102 Client Onboarding Process 116 Creating a Project Plan 123 Automating Your Internal Processes with CRM 131 Summary 133 Endnotes 133 Chapter 6 Building Lasting Relationships 135 Creating Personalized Virtual Relationships 140 Creating Touch Points to Stay Engaged 142 Interpersonal Awareness to Succeed as an Advisor: Collaboration, Influence, Negotiation, and Communication 147 Leadership Capabilities to Grow the People Around You: Team Satisfaction and Rewards 158 Succession Planning Tactics for Bringing Up the Next Generation of Leadership 167 Summary 175 Endnotes 176 About the Author 177 Index 179

Product Details

  • ISBN13: 9781119415978
  • Format: Hardback
  • Number Of Pages: 192
  • ID: 9781119415978
  • weight: 362
  • ISBN10: 1119415977

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