Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more.
Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.
Kelly McErlean has developed graduate and postgraduate programs in film and new media for local and international delivery and successfully delivered eLearning and onsite contracts for international broadcast organisations on behalf of the European Broadcasting Union. Kelly lectures on new media, film and entrepreneurship at the Department of Creative Arts, Media and Music, Dundalk Institute of Technology, Ireland. He has won several awards including a Golden Spider Award and a Digital Media Award for his film, new media, and photographic works. Kelly holds a PhD in visual culture from the National College of Art and Design, Dublin.
Introduction Who is this Book For? Defining Interactive Narratives and Transmedia Stories The Author New Modes of Storytelling A Summary of the Chapters Commercial Imperative The Command to Read Lateral Thinking Pitching your Idea Developing an Ideas Book / Visual Diary Traditional Narrative Texts Talking Pictures - Finding Narrative in Photography Geometry in Photo Composition Story Sequences in Stills Pedro Meyer's The Illusion of Real Space Navigating Linear Texts Verisimilitude Brechtian Realism Aristotle's Poetics Hogarth's A Rake's Progress Baudelaire's l'Art mnemonique Film Editing - Walter Murch The Rule of Six The 3rd Effect Eisenstein's Diagrammatic Score Precipitant Sounds Embodied Sounds Narrative Progression Interpreting the Author's Intent Narrative Reality versus Audience Reality Text on Screen Constructing a Storyline Narrative Distance, Depth and Alignment Bazin's Invisible Witness Story Rhythm - the Haiku Silent Era Techniques Bonitzer on Hitchcock The Macguffin Zizek on Hitchcock Subjective Interpretation Narrative Perspectives Entgrenzung: The Dissolution of Perspectival Boundaries Linguistic Flexibility: Blending Words into Chords Narrative Deconstruction The Loop: IF, THEN, GOTO Cause and Effect Relinquishing Authorial Control Attentional Blink Confabulation: Emotional Experiences Without Context Evolving Language Calvino: the Malleable Relationship between Reader and Narrator Subjective Responses to Colour and Form Active and Passive Colours Emotional Responses to Colour Digital and Analogue Colour Palette Instinctual Responses to Geometric Forms The Will-to-Art Knowing Your Audience Controlling the Narrative / Owning the Text Kandinsky's Chain of Related Sensations Sound Design Primal Responses to Sound Classifying Harmonics in Terms of Emotional Response Narrative Soundscapes Affective Audio Cueing-In Emotions Separating Dialogue from Background Noise Prosody and Syntax Musical Motifs Representations of Emotions Universal `Palette' of Sound Memories of Feelings - the Limits of the Codification of Musical Forms Anticipation and Resolution Rhythmic Organisation and `Percussive Barriers' Psychological and Ontological Time Musical Notation Accidental Counterpoint Communicating Emotion through Music Syncopation The Soundtrack Cinematic Allusionism Sound Elements of Film Imitative-Denotative Instrumentation Limitations of Visual and Dialogue Leitmotif Empathetic / Anempathetic Soundtracks Visual Montage Montage: Juxtaposing Visual Elements Affidavit-Exposition Vertical Montage Photo Montage: Hockney's Joiners Burroughs's Literary Cut-Ups The Lettrists Brueghel's Micronarratives Marker's La Jetee Spatial Representation of Temporal Sequences Multiple Narrative Perspectives On-Screen Vertov's Kino-Eye Codifying Story Elements Propp's Morphology of the Folktale Narratology: How Narrative Structures Affect Our Perception Narratology Terminology: Synecdoche, Contiguous, Metonym Embedded Narratives: Fabula and Syuzhet A Perspectival Approach to Narrative Subjective Retroversion The Photograph: A Message Without a Code War Primer: Brecht's Photo-Epigrams Talking Pictures: Photographic Stills and Audio Vignettes Perec's `Infra-Ordinary' De Quincey's Record of Regency London The Photograph: Flat Anthropological Fact Brecht's Theory of Distanciation Primacy of Lexis Over Plot Visualisation of Large Data Sets Metadata - Tagging Archived Content The Photo Archive Photogrammetry: Cyber-Archaeology Trend-Identifying Algorithms Netflix Quantum Theory Authoring Multiple Narrative Trajectories The Database Hypernarrative Extractive Hypertext and Immersive 3D Associative Linkage Genre Classification The Cinematic Metaphor Non-Traditional Film: Gordon's `Temporal Deceleration' Emergent Narratives Triangulating Content Interactive Narratives Textual Interaction Char Davies - Osmose Proprioception Artist and Audience: Atherton's Interactive Discourse Non-Linear Texts Syncretic and Synaesthetic Language The Disrupting Effect of Latency Within Simulated Stories Interactive StoryTelling Immersion in the Textual World Visual Writing Temporal Immersion Backstory Ergodic Texts Constant Recontextualisation Depth-First Exploration Structures of Interactivity Spatial and Emotional Immersion The Greek Chorus Audience Participation: Living Theatre The Perspectivist Approach The Freytag Triangle Narrative Constraints Joyce's Epiphany The Language of Television Impositional and Expressive Narratives The Objective Correlative Virtual Identities Flat and Round Characters VR Storytelling Techniques Performative Gestures Gesture Controlled Interfaces Technology and Art Hoey's The Weight of Water: Manufacturing Presence in VR Mixed Storytelling: Fran Bow Interactive Poetry: Dear Esther Location-Based AR The Narrative Architect Experimental Narrative Riffs: Grammatron Remediating Stories Interactive Design: Twine The Business of Transmedia Storytelling #FindTheGirl Blast Theory - Ivy4EVR Karen Content Creation Departments - Going Viral The Digital Newsroom - Transmedia and VR Storytelling on Social Media Platforms Data Analytics Story Development Tools and Technologies Augmented Reality Recreating the Theatre Experience Conclusion Appendix 1 - Making The Little Extras Towards a New Film Paradigm Storytelling using Spatial Montage The Spectator's Gaze The Primacy of the Author Abdicating Authorship Deconstructive Cinema The Function of Embedded Narratives Learning New Modes of Interaction Narrative Immersion Foveal and Peripheral Vision Altering Perspective The Little Extras Sound Design Interpreting and Re-Interpreting the Textual World Storyboards and Animatics Appendix 2 - Digital Data Compression Spatial and Temporal Compression - Exploiting Redundancy Quantisation: Threshold Levels and Banding Coding Compression Frame Prediction: Keyframes and Checksum Values Bibliography Index