This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
The Editors: Juan C. Palmer-Silveira, Ph.D., lectures and carries out research at Universitat Jaume I (Castellon, Spain). He is involved in teaching English for Business Communication. He is the author of international books and articles. His main research interests are in the fields of academic and professional English. Miguel F. Ruiz-Garrido, Ph.D., is a lecturer and researcher at Universitat Jaume I (Castellon, Spain), where he teaches English Language and English for Business Communication. His main research interests are in the fields of English for academic purposes and English for professional purposes. Inmaculada Fortanet-Gomez, Ph.D., is a lecturer and researcher at Universitat Jaume I (Castellon, Spain), where she coordinates the Group of Research on Academic and Professional English (GRAPE). Her current research interests are related to academic and professional English. She has authored and edited several articles and books on EAP/ESP.
Contents: Juan C. Palmer-Silveira/Miguel F. Ruiz-Garrido/Inmaculada Fortanet-Gomez: Introduction: Facing the Future of Intercultural and International Business Communication (IIBC) - Leena Louhiala-Salminen/Mirjaliisa Charles: English as the Lingua Franca of International Business Communication: Whose English? What English? - Bertha Du-Babcock/Richard D. Babcock: Developing Linguistic and Cultural Competency in International Business Communication - Aud Solbjorg Skulstad: Genre Analysis of Corporate Communication - Belinda Crawford Camiciottoli: Corporate Earnings Calls: a Hybrid Genre? - Frank van Meurs/Hubert Korzilius/Adrienne den Hollander: The Persuasive Effect of the Use of English in External Business Communication on Non-Native Speakers of English: an Experimental Case Study of the Impact of the Use of English on a Dutch Job Site - Yunxia Zhu: Cross-Cultural Genre Study: a Dual Perspective - Hilkka Yli-Jokipii: Translating Professional Discourse: a Genre-Based View on Corporate ESP - Jakob Lauring: The Exclusive Group - Expatriates Working against Corporate Goals - Britt-Louise Gunnarsson: Swedish Companies and their Multilingual Practice - Vijay K. Bhatia/Jane Lung: Corporate Identity and Generic Integrity in Business Discourse - Julio C. Gimenez: International Business Communication: Helping Advanced Learners of English Cope with the Demands - Gina Poncini: Evaluation in Written and Spoken Business Discourse: Integrating Research into Teaching.