This book received the Enrique Alcaraz research award in 2010.
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
The Editors: Victoria Guillen-Nieto has been the head of the Department of English Studies at the University of Alicante since 2003. As a senior lecturer in this department, she has been lecturing in applied linguistics and English for specific purposes, on both graduate and postgraduate courses, for over twenty years. Nowadays, she coordinates the official Master's in English and Spanish for Specific Purposes at the IULMA. Carmen Marimon-Llorca is a senior lecturer in the Department of Spanish Studies at the University of Alicante. Her recent publications deal with rhetoric and discourse, and pragmatic analysis in Spanish. She is also a member of the research group EPA (Spanish for Professional and Academic Purposes) at the IULMA. Chelo Vargas-Sierra is a senior lecturer in the Department of English Studies at the University of Alicante. She has mainly done research interminology/terminography, corpus linguistics, and specialized translation.
Contents: Victoria Guillen-Nieto/Carmen Marimon-Llorca/Chelo Vargas-Sierra: Preface - Victoria Guillen-Nieto: Crossing Disciplines in Intercultural Communication Research - Victoria Escandell-Vidal: Social Cognition and Intercultural Communication - Jose Mateo/Francisco Yus: Business Language from a Cognitive Perspective - Annette Grindsted: Intercultural Negotiations: Theories Revisited - Paula Ronkainen: Multi-cultural Meetings - Miguel Angel Campos-Pardillos/Isabel Balteiro-Fernandez: Building Bridges...and Properties Aplenty: Cultural Problems in Spanish Marketing for Real Estate Prospective British Buyers - Miguel Angel Garcia-Yeste: The Language of Graphic Advertising in Spain: Bridging the Cultural Gap - Francisco Javier Diaz-Perez: Perspective Selection and Politeness in the Production of Face-Threatening Acts in English and Spanish - M Antonia Martinez Linares: From Hiding the Speaker to Persuasion: se-Passive and se-Impersonal Constructions - Carmen Marimon-Llorca: Cultural Models and Social Discourses in Business: the Case of - Ideological - Politeness Strategies in Service Encounters - Amparo Garcia-Carbonell/Frances Watts: Simulation and Gaming Methodology in Language Acquisition - Beverly Rising: Business Simulations as a Vehicle for Language Acquisition - Gert Jan Hofstede/Paul B. Pedersen/Geert Hofstede: The Synthetic Cultures Model as a Simulation and Gaming Methodology for Intercultural Sensitization and Training in Business Settings.