Intercultural Business Communication: Pearson New International Edition (6th edition)

Intercultural Business Communication: Pearson New International Edition (6th edition)

By: Jeanette S. Martin (author), Lillian H. Chaney (author)Paperback

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For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don'ts" in international business.


1. The Nature of Intercultural Communication 2. Universal Systems 3. Contrasting Cultural Values 4. Cultural Shock 5. Language 6. Oral and Nonverbal Communication Patterns 7. Written Communication Patterns 8. Global Etiquette 9. Business and Social Customs 10. Intercultural Negotiation Process 11. Intercultural Negotiation Components 12. Laws Affecting International Business and Travel Appendix A: Glossary Appendix B: Answers to Exercises

Product Details

  • ISBN13: 9781292039664
  • Format: Paperback
  • Number Of Pages: 304
  • ID: 9781292039664
  • weight: 667
  • ISBN10: 1292039663
  • edition: 6th edition

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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