Successfully communicating with people from another culture requires learning more than just their language. While fumbling a word or phrase may cause embarrassment, breaking the unspoken cultural rules that govern personal interactions can spell disaster for businesspeople, travelers, and indeed anyone who communicates across cultural boundaries. To help you avoid such damaging gaffes, Tracy Novinger has compiled this authoritative, practical guide for deciphering and following "the rules" that govern cultures, demonstrating how these rules apply to the communication issues that exist between the United States and Mexico.
Novinger begins by explaining how a major proportion of communication within a culture occurs nonverbally through behavior and manners, shared attitudes, common expectations, and so on. Then, using real-life examples and anecdotes, she pinpoints the commonly occurring obstacles to communication that can arise when cultures differ in their communication techniques. She shows how these obstacles come into play in contacts between the U.S. and Mexico and demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business and social relationships. Novinger concludes with nine effective, reliable principles for successfully communicating across cultures.
TRACY NOVINGER invests in real estate in Austin, Texas. She writes from her personal experiences of living in and visiting Brazil, as well as interviews with over one hundred people. She was born in the Caribbean, studied in Brazilian schools, speaks several languages, has traveled extensively, and holds a master's degree in communications.
Preface Acknowledgments Part I. The Global Perspective of Intercultural Communication Why Communicate across Cultures? What Constitutes a Culture? Obstacles of Perception Obstacles in Verbal Processes Obstacles in Nonverbal Processes Part II. Two Worlds: The United States and Mexico The Mexico-United States Cultural Environment Some Mexico-United States Cultural Issues Day-to-Day Cultural Interaction Part III. Conclusion Transcending Culture Appendix: Author's Note Glossary Notes Bibliography Index About the Author