"Taking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work."
- Molefi Kete Asante, Temple University
"Adrian Holliday's highly readable and thought provoking volume is a welcome addition to the existing body of work on intercultural communication and ideology... With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in intercultural communication. An authoritative and open minded book the field will embrace."
- Jo Angouri, University of the West of England
Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity?
This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics, both addressing the specific problems that derive from Western ideology and setting out an agenda for research.
The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations, relating intercultural communication to theories of multiculturalism, cosmopolitanism and globalization, while also exploring how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.
Adrian Holliday is Professor of Applied Linguistics at Canterbury Christ Church University
Preface and methodology Chapter 1: Key Discussions Essentialism Neo-Essentialism Cosmopolitanism Imagined Certainty versus Acknowledged Complexity Chapter 2: Critical Cultural Awareness Models of Awareness A Reconstructed Narrative Critical Interpretivism A Decentred Reading Opening up Cultural Possibilities Chapter 3: Cultural Complexity Informants An Emergent Methodology Statements of Cultural Identity Competing Social Theories Complexity and Politics Thinking about China Chapter 4: The Indelible Politics of Self and Other Othering The Morality of 'Helping' Struggling with Identity Recognition Understanding the Discourse Politics of Othering Chapter 5: Un-Noticed Periphery Identities Claiming the World 'Westernization' and Modernity Chapter 6: A Grammar of Culture Negotiating Culture Particular Content and Universal Process Particular Social and Political Structures Particular Cultural Products Underlying Universal Cultural Processes Chapter 7: Discourses of Cultural Disbelief Penetrating Professional Discourses Sustained Disbelief The Intercultural Line and the Third Space Chapter 8: Creative Cultural Engagement Qing and the Seminar Learning from the Margins Chapter 9: Culture, Real or Imagined? The Centrality of Ideology The Fact of Ideology Cultural Realism Conclusion Glossary