Intercultural Communication & Ideology
By: Adrian Holliday (author)Paperback
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Electronic Inspection Copy available for instructors here Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity? This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics. It seeks to address the specific problems that derive from Western ideology and it sets out an agenda for research. The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations. He relates intercultural communication to the topics of multiculturalism, cosmopolitanism and globalization. The book addresses how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.
Insightful, bold and inspirational, the book is a landmark contribution to the field.
Adrian Holliday is Professor of Applied Linguistics at Canterbury Christ Church University
Preface and methodology Chapter 1: Key Discussions Essentialism Neo-Essentialism Cosmopolitanism Imagined Certainty versus Acknowledged Complexity Chapter 2: Critical Cultural Awareness Models of Awareness A Reconstructed Narrative Critical Interpretivism A Decentred Reading Opening up Cultural Possibilities Chapter 3: Cultural Complexity Informants An Emergent Methodology Statements of Cultural Identity Competing Social Theories Complexity and Politics Thinking about China Chapter 4: The Indelible Politics of Self and Other Othering The Morality of 'Helping' Struggling with Identity Recognition Understanding the Discourse Politics of Othering Chapter 5: Un-Noticed Periphery Identities Claiming the World 'Westernization' and Modernity Chapter 6: A Grammar of Culture Negotiating Culture Particular Content and Universal Process Particular Social and Political Structures Particular Cultural Products Underlying Universal Cultural Processes Chapter 7: Discourses of Cultural Disbelief Penetrating Professional Discourses Sustained Disbelief The Intercultural Line and the Third Space Chapter 8: Creative Cultural Engagement Qing and the Seminar Learning from the Margins Chapter 9: Culture, Real or Imagined? The Centrality of Ideology The Fact of Ideology Cultural Realism Conclusion Glossary
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