The Interface: IBM and the Transformation of Corporate Design, 1945-1976 (Quadrant Book)
By: John Harwood (author)Hardback
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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial
designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
John Harwood is assistant professor of modern and contemporary architectural history at Oberlin College. He is the author, with Janet Parks, of The Troubled Search: The Work of Max Abramovitz and, with Jesse LeCavalier and Guillaume Mojon, of This Will--This.
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- ID: 9780816670390
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