Interior Design in Practice: Case Studies of Successful Business Models

Interior Design in Practice: Case Studies of Successful Business Models

By: Katie Weeks (author), Terri L. Maurer (author)Paperback

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Written by a former ASID national president and an eco-structure magazine editor, Interior Design in Practice: Case Studies of Successful Business Models provides a concise collection of real-world case studies of the business of interior design practice with lessons for everyone from the sole practitioner to large firms. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. As a companion to Mary Knackstedt's Interior Design Business Handbook as well as Christine Piotrowski's Professional Practice for Interior Designers , this book is ideal for professionals in interior design.

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About Author

TERRI L. MAURER, FASID, a former national president of ASID,is a business consultant, commercial interior designer, author,speaker, and educator. Based in Akron, Ohio, she is the owner ofMaurer Design Group and President of Maurer Consulting Group.

KATIE WEEKS, the editor of eco-structure magazine,is an experienced design writer and editor. She is a former editorof Contract magazine and has served as a member of theeditorial advisory board for ASID ICON magazine.


Preface ix

Part I: Starting an Interior Design Business 1

Chapter 1: The Beginning 3

Why Do You Want to Have Your Own Business? 3

Will You Make the Cut? 4

Do You Have What It Takes? 5

The ABCs of Planning 6

Business Planning vs. Strategic Planning: Johnson ConsultingServices 6

Thinking Ahead: Peterson-Arce Design Group 8

Thinking Strategically: Carson Guest Interior Design ServicesInc. 9

Financial Planning 10

Sound Structure: Daroff Design Inc. + DDI Architects PC 11

Establishing Fees: Deciding What You AreWorth 13

Protecting Your Business: Insurance and Contracts 18

Preparing for Risk: Buying Insurance 18

Complete Contracts = Profitable Projects 20

Setting Up Shop 23

Location, Location, Location 23

Looking Back for Those Moving Forward 25

Advice in Hindsight: If I Were Starting a Firm Today 26

Chapter 2: Structure and Support 29

Building the Team 29

Finding Their Motivation: Rabaut Design Associates 31

Help Wanted: Finding Team Members 32

Getting Started: Studio 2030 33

Making the Cut 35

Tips for Avoiding Costly Hiring Mistakes 35

Going It Alone: Sole Practitioners 36

Flying Solo: Patterson House Design Group 36

In Process: Design Team Structure and Project Management 38

Process Makes Perfect: Soucie Horner Ltd. 39

Step-by-Step: Chute Gerdeman Retail 41

Come Together: Working with Collaborators and Consultants 43

LEEDing the Way: Ecoworks Studio 45

Supply and Demand: Vendors and Suppliers 46

Love the One You re With: Bullock Associates DesignConsultants Inc. 46

Love the One You re With, Part Two: Renwall InteriorsLimited 47

A Two-Way Street: Coopertech Signs & Graphics 48

Clients and Customers 50

Know Your Client 50

Constant Communication: Duffy Design Group 51

Keeping It Personal: Adesso Design Inc. 53

Decoding the Design Process: Steven Miller Design Studio 54

Building Long-Term Relationships: SJvD Design 55

Chapter 3: Communications and Technology for a ModernPractice 59

Who Are You? Creating the Brand 59

What Is a Brand? 60

A Decade of Design: JJ Falk Design LLC 63

Repositioning, Rebranding, Reinventing: Pall?adeo 67

To Market, To Market: Marketing and Public Relations 71

Being a Professional: Networking and Professional Organizations74

Integrating Technology 76

TheWired Practice 76

The Communications Business: Domus Design Group 78

Log On 81

Going Global, Going Mobile: Retail Clarity Consulting 81

Using the Web to Market Your Firm: Resolve Digital 83

Marketing through the Web: Merlino Design Partnership Inc.85

Plugged In: Slifer Designs 87

Being a Professional: Ethics 91

Ethics in Business: The Designers Furniture Gallery 91

Being a Professional: Licensing and Certification 93

Part II: Sustaining and Growing Your Business 99

Chapter 4: Taking Your Business to the Next Level 101

Deciding When to Grow 101

Deciding How to Grow 102

On Her Own, but Not Alone: Mosaic Design Studio 103

Jumping Right In: Catlin Design Inc. 105

A Deeper Look at More Complicated Means of Growth 107

Deciding to Franchise 107

Picking a Franchise 108

Evaluating a Franchise Package: Questions to Ask 109

A Franchise in Practice: Designs of the Interior 109

Let s Make a Dealership 111

Finding the Right Mix: Elements IV Interiors 111

Ownership Transition: Contract Office Group 114

Residential Roots: Barbara Goodman Designs 115

A + B = C: Mergers and Acquisitions 117

Buying In: Larry Wilson Design Associates 117

Preparing for an Acquisition 119

A Successful Future: Sustaining Growth 121

Suite Success: Cole Martinez Curtis and Associates 121

Riding the Tide: Mancini Duffy 123

Open to the Possibilities: Wilson Associates 125

Parting Shot: A Sixty-Second Guide to Managing Growth over theLong Haul 127

Chapter 5: Transitioning from Small to Midsize and LargeFirms 129

Sprint to the Start: Diane Boyer Interiors 129

Getting It Down on Paper 131

Team in Training 134

Hire and Seek: Creative Business Interiors 134

Personnel Management Issues: Looking Outside for Internal Help136

Creating Policies and Guidelines 137

Bringing in Benefits 139

Monitoring Growth and Progress 140

Success in Seattle: EHS Design 140

Added Responsibility: Sechrist Design Associates Inc. 142

Part III: The End Game 149

Chapter 6: Planning for the Future 151

Learning from Experience: KSA Interiors 151

Thinking Ahead 154

The Value of Planning 154

Next in Line: Succession Planning 159

An Action Plan for Succession 159

Setting Goals: Facilities Connection 161

Successful Succession: TRIO Design Group and David-MichaelDesign Inc. 167

Conclusion 171

Appendix A: ASID Sample Interior Design Services Agreements173

Appendix B: ASID Code of Ethics and Professional Conduct213

Notes 217

Bibliography 219

Index 223

Product Details

  • publication date: 05/03/2010
  • ISBN13: 9780470190531
  • Format: Paperback
  • Number Of Pages: 240
  • ID: 9780470190531
  • weight: 516
  • ISBN10: 0470190531

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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