Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.
Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Liam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators. Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Line managing a team around the world working on public relations, crises, internal communications, social media and customer campaigns. Klavs is part of the Advisory Board at the Institute of Business Communication at Copenhagen Business School. He holds a double MA in Communication and Business Studies.
01: What internal communication is and why it matters; 02: Organizing internal communication; 03: Planning; 04: Audiences; 05: Messaging; 06: Channels; 07: Why line managers matter and how to support them; 08: Working with senior leaders; 09: Change; 10: Research and evaluation for internal communicators; 11: Developing yourself and the team