Internal Communications (Hawksmere Report S. 2nd)
By: James Farrant (author)Paperback
More than 4 weeks availability
Lobbying is an art form, rather than a science, so there is inevitably an element of judgement in what line to take. The best lobbying is always based on accurate, up-to-date information and on a well-argued case, founded on credible evidence, and delivered to the right audiences in the right tone of voice at the right time. Sounds simple, but it isn't. This new Special Report shows you how.
Michael Burrell was educated at St Peter's College, Oxford, where he read Philosophy, Politics and Economics, specialising in international relations. He began his journalistic career on newspapers in Durham and Brighton, before joining the Parliamentary lobby. Based in the House of Commons press gallery, he reported on both Westminster and Whitehall and the European Union, covering summit meetings around Europe and plenary sessions of the European Parliament in Strasbourg. He began his career in lobbying in 1983, founding Westminster Strategy, of which he is now Chairman, in 1986. Since 1999 he has been Chairman of the UK lobbying industry's self-regulatory body, the Association of Professional Political Consultants (APPC).
1 An introduction to lobbying; 2 How to lobby; 3 Involving the media - the case for and the case against; 4 Whitehall and Westminster; 5 The Downing Street press office, the lobby and the national media; 6 Scotland, Wales and Northern Ireland; 7 The European Union and the Brussels Press Corps; 8 Mergers and acquisitions; 9 The Internet; 10 How to work with journalists.
- ID: 9781854181497
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