International Business (7th New edition)

International Business (7th New edition)

By: Alan M. Rugman (author), Simon Collinson (author), Rajneesh Narula (author)Paperback

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Description

This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

About Author

Simon Collinson is Professor of International Business and Innovation and Dean at Birmingham Business School, the University of Birmingham, UK. Rajneesh Narula is John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

Contents

Part One THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 MNES, Innovation and Competitiveness Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part Three INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organizing Strategy Chapter 10 Corporate Strategy and National Competitiveness Chapter 11 MNE's as Responsible Stakeholders Part Four FUNCTIONAL AREA STRATEGIES Chapter 12 Production Strategy Chapter 13 Marketing Strategy Chapter 14 Human Resource Management Strategy Chapter 15 Political Risk and Negotiation Strategy Chapter 16 International Financial Management Part Five REGIONAL STRATEGIES Chapter 17 European Union Chapter 18 Japan Chapter 19 North America Chapter 20 Emerging Economies Chapter 21 China Glossary Index

Product Details

  • ISBN13: 9781292064390
  • Format: Paperback
  • Number Of Pages: 792
  • ID: 9781292064390
  • weight: 1450
  • ISBN10: 1292064390
  • edition: 7th New edition

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