This text is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
MARGARET WOODS is Senior Lecturer at Nottingham Business School, Nottingham Trent University. She has also worked in Europe and is a member of the MODEM II Research Group looking into the dynamics of international competition in Europe.
Foreword; Geert Hofstede International Business in the Twenty-First Century International Trade and Foreign Direct Investment Economic Integration The Role of Culture in International Business International Strategy The International Financial Markets: Sources of Finance for International Trade and Investment Foreign Exchange Risk Management International Marketing Operations and Supply Chain Management International Human Resource Management The Impact of Multinational Corporations
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- ID: 9780333759790
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