For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292019307) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyManagementLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Preface About the Authors I. Background for International Business 1. Globalization and International Business An Atlas II. Comparative Environmental Frameworks 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses III. Theories and Institutions: Trade and Investment 5. International Trade and Factor-Mobility Theory 6. Governmental Influence on Trade 7. Cross-National Cooperation and Agreements IV. World Financial Environment 8. Global Foreign-Exchange Markets 9. The Determination of Exchange Rates 10. Global Capital Markets V. Global Strategy, Structure, and Implementation 11. Globalization and Society 12. The Strategy of International Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business VI. Managing International Operations 17. Marketing Globally 18. Global Manufacturing and Supply-Chain Management 19. International Accounting and Finance Issues 20. International Human Resource Management
Number Of Pages:
- ID: 9781292016795
15th School edition
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2017 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36