For courses in international business.
International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author- written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
PART I. INTRODUCTION 1. International Business and Globalization PART II. NATIONAL ENVIRONMENTAL DIFFERENCES 2. Culture 3. Governmental and Legal Systems 4. Economic Systems and Market Methods PART III. CONNECTING COUNTRIES THROUGH TRADE AND FACTOR MOVEMENTS 5. Trade and Factor Mobility Theory 6. Trade Protectionism 7. Economic Integration and Cooperation PART IV. THE GLOBAL MONETARY ENVIRONMENT 8. Markets for Foreign Exchange 9. Factors that Influence Exchange Rates 10. Global Debt and Equity Markets 11. Ethics and Social Responsibility PART V. CORPORATE POLICY AND STRATEGY 12. Strategies for International Business 13. Evaluation of Countries for Operations 14. Modes of Trading Internationally 15. Forms and Ownership of Foreign Production 16. The Organization and Governance of Foreign Operations PART VI. FUNCTIONAL MANAGEMENT AND OPERATIONS 17. Global Marketing 18. Global Production and Supply Chains 19. Global Accounting and Financial Management 20. Global Management of Human Resources