O. Yul Kwon uses an institutional framework to provide a comprehensive evaluation of the environmental and operational dynamics of international business in South Korea from the rapid growth period 1963-1996, through recovery from the 1997 financial crisis, to the present.
The study assesses that the South Korean market and business practices will maintain some sui generis characteristics because of the country's idiosyncratic culture and singular form of institutional development in the recent past. The book contains comprehensive analysis of macro-level topics (such as business opportunities, cultural influence, country risk and market configuration) and micro-level topics (including business negotiation, business ethics, management of international joint ventures and the management system).
This book delivers a wealth of valuable information for a scholarly audience including undergraduate and postgraduate students and academics in international business, as well as for firms considering market entry into South Korea.
O. Yul Kwon, Beedie School of Business, Simon Fraser University, Canada
Contents: Preface Introduction Part I: The International Business Environment in Korea 1. Business Opportunities: Korea's Economic Prospects 2. An Assessment of Political Risk of Korea: Inter-Korea Economic Relations, Politics and State-Business Relations 3. Korean Society and Culture in Transition 4. Configuration of the Korean Market in Transition 5. Foreign Direct Investment in Korea: Changes in the Regime and Prospects Part II: Business Operation and Management in Korea 6. Business Negotiation in Korea: Cross-Cultural Aspects 7. Business Ethics in Korea 8. The Korean Management System in Transition 9. Korea's Labor Market and Human Resource Management in Transition 10. International Joint Ventures in Korea: Salient Characteristics and Management Index