International Business, Plus MyMarketingLab with Pearson eText (15th revised ed of Global ed)

International Business, Plus MyMarketingLab with Pearson eText (15th revised ed of Global ed)

By: Daniel Sullivan (author), Lee H. Radebaugh (author), John D. Daniels (author)Mixed Media

1 - 2 weeks availability


This package contains Daniels, International Business, Global Edition 15e and access to MyManagementLab. Important information for students: You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. MyManagementLab for International Business is a total learning package. This package includes MyManagementLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at

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Preface About the Authors I. Background for International Business 1. Globalization and International Business An Atlas II. Comparative Environmental Frameworks 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses III. Theories and Institutions: Trade and Investment 5. International Trade and Factor-Mobility Theory 6. Governmental Influence on Trade 7. Cross-National Cooperation and Agreements IV. World Financial Environment 8. Global Foreign-Exchange Markets 9. The Determination of Exchange Rates 10. Global Capital Markets V. Global Strategy, Structure, and Implementation 11. Globalization and Society 12. The Strategy of International Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business VI. Managing International Operations 17. Marketing Globally 18. Global Manufacturing and Supply-Chain Management 19. International Accounting and Finance Issues 20. International Human Resource Management

Product Details

  • publication date: 19/09/2014
  • ISBN13: 9781292019307
  • Format: Mixed Media
  • ID: 9781292019307
  • weight: 1760
  • ISBN10: 1292019301
  • edition: 15th revised ed of Global ed

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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