For courses in Business.
International Business: A Millennial Approach
International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
Pearson MyLab Management (R) not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson MyLab Management (R) is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
PART I. FOUNDATION CONCEPTS 1. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants That Make International Business Happen PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4. The Cultural Environment of International Business 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business 6. Theories of International Trade and Investment 7. Political and Legal Systems in National Environments 8. Government Intervention in International Business 9. Regional Economic Integration 10. Understanding Emerging Markets 11. The International Monetary and Financial Environment PART III. STRATEGY AND OPPORTUNITY ASSESSMENT 12. Strategy and Organization in the International Firm 13. Global Market Opportunity Assessment PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS 14. Exporting and Countertrade 15. Foreign Direct Investment and Collaborative Ventures 16. Licensing, Franchising, and Other Contractual Strategies 17. Global Sourcing PART V. FUNCTIONAL AREA EXCELLENCE 18. Marketing in the Global Firm 19. Human Resource Management in the Global Firm 20. Financial Management and Accounting in the Global Firm