International Business: Theory and Prac... | WHSmith Books
International Business: Theory and Practice

International Business: Theory and Practice

By: Ehud Menipaz (author), Amit Menipaz (author)Hardback

Up to 2 WeeksUsually despatched within 2 weeks


Electronic Inspection Copy available for instructors here What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world. Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy. Key Features: - Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME) - Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading - A dedicated companion website with material to support both lecturers and students. Visit the Companion Website at


PART ONE: INTRODUCTION TO INTERNATIONAL BUSINESS ENVIRONMENTGlobal Business in the 21st CenturyCorporate Citizenship, Social Responsibility and EthicsPART TWO: INTERNATIONAL BUSINESS ENVIRONMENTCultural Context of International BusinessPolitical and Legal Environments of International BusinessEconomic Systems and International TradeInternational Trade and Regional IntegrationInternational Financial SystemPART THREE: INTERNATIONAL TRADE, INVESTMENT AND REGIONAL INTEGRATIONForeign Direct InvestmentInternational Trade, Investment and Regional IntegrationThe Global Financial SystemPART FOUR: INTERNATIONAL BUSINESS STRATEGYInternational and Global Strategy Global Alliances Joint Ventures and Mergee and AcquisitionsPART FIVE: INTERNATIONAL BUSINESS MANAGEMENTGlobal Technology ManagementGlobal Human Resources ManagementInternational Financial Management Global Operations and Supply Chain ManagementGlobal Marketing, Sales and SupportInternational Accounting and Taxation

Product Details

  • ISBN13: 9781412903486
  • Format: Hardback
  • Number Of Pages: 632
  • ID: 9781412903486
  • ISBN10: 1412903483

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