International Cultural Tourism
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International Cultural Tourism

International Cultural Tourism

By
Marianna Sigala (Author) David Leslie (Author)  

Hardback

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International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
Marianna Sigala, David Leslie
  • Contributor: Marianna Sigala
  • Imprint: Routledge
  • ISBN13: 9781138169555
  • Number of Pages: 264
  • Packaged Dimensions: 156x234mm
  • Packaged Weight: 544
  • Format: Hardback
  • Publisher: Taylor & Francis Ltd
  • Release Date: 2016-02-08
  • Binding: Hardback
  • Biography: Marianna Sigala, David Leslie

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